BBU debuts Entenmann’s ice cream sandwiches

HORSHAM, PA. — Bimbo Bakeries USA has partnered with meals growth and advertising and marketing firm Sorrisa Group Inc. to introduce a line of ice cream novelties impressed by the baking firm’s Entenmann’s model.

Starting this month, the businesses will supply six ice cream sandwich flavors impressed by Entenmann’s baked meals, together with: brownie cookie salted caramel; chocolate chip cookie; chocolate chip and brownie cookie; chocolatey glazed cookie donut chocolate; chocolatey glazed cookie donut salted caramel; and glazed cookie donut.

“At Entenmann’s, we’re all the time in search of methods to remodel our iconic merchandise into thrilling and revolutionary codecs for our customers,” mentioned Alicia Rosas, vp of innovation at BBU. “We’re thrilled to be teaming up with Sorrisa Group to deliver this crave-worthy ice cream sandwich line to life and know our followers will love them as a lot as we do.”

The ice cream sandwiches will probably be obtainable at Walmart shops throughout the USA.

“We’re so enthusiastic about these new merchandise,” mentioned Jodi Bogdanoff, senior vp of licensing at Model Central LLC, a worldwide model consultancy. “The concept of an ice cream sandwich is an ideal match for the Entenmann’s model. The mixture of the Sorrisa Group’s experience and Entenmann’s iconic standing inside the baked items and treats class has led to a product that we all know customers will love.”

The Sorrisa Group mentioned it’s “very excited” to enter the licensing association and associate with Entenmann’s.   

“Our mission at Sorrisa Group is to leverage our experience in novelty frozen treats to develop and ship never-seen-before meals merchandise to customers,” mentioned Sam Jaafar of Sorrisa Group Inc. “We’re excited to assist the enduring Entenmann’s model deliver its iconic flavors to life in a novel format that may be loved on any event.”